{"id":11655,"date":"2022-01-11T12:55:15","date_gmt":"2022-01-11T19:55:15","guid":{"rendered":"https:\/\/www.westaf.org\/?p=11655"},"modified":"2024-07-31T07:36:47","modified_gmt":"2024-07-31T14:36:47","slug":"westaf-rebrand-project-rfp","status":"publish","type":"post","link":"https:\/\/wearecreativewest.org\/haw\/westaf-rebrand-project-rfp\/","title":{"rendered":"Rebrand Project RFP"},"content":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-size: 16px; color: #333333;\">This RFP is for a full rebrand of Western States Arts Federation (<a href=\"https:\/\/www.westaf.org\"><span style=\"font-weight: 400;\">WESTAF<\/span><\/a><span style=\"font-weight: 400;\">), a regional arts organization and experienced developer of technology solutions for the arts and creative industries. We are seeking a firm or agency with experience in managing WordPress sites and whose work aligns with the following values of the organization:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Diversity, equity, inclusion, and accessibility<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Innovation, collaboration, and knowledge sharing<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Artists, creativity, and creative vitality\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Advocacy for the arts at local, state, and national levels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px; color: #333333;\">Current website: <a href=\"https:\/\/www.westaf.org\"><span style=\"font-weight: 400;\">www.westaf.org<\/span><\/a><br \/>\n<span style=\"font-size: 16px; color: #333333;\">Budget for full rebrand: $80,000-$100,000\u00a0<\/span><br \/>\n<span style=\"font-size: 16px; color: #333333;\">Launch date for new brand: January 2, 2023<\/span><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Organization Background<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">WESTAF (Western States Arts Federation) is a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West. WESTAF assists state arts agencies, arts organizations, and artists in their quest to serve diverse audiences, enrich the lives of local communities, and provide access to the arts and arts education for all. Through innovative programming, advocacy, research, technology, and grantmaking, WESTAF encourages the creative advancement and preservation of the arts regionally and through a national network of customers and alliances.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Founded in 1974, WESTAF is located in Denver, Colorado and governed by a 22-member board of trustees composed of arts leaders in the West. WESTAF serves the largest constituent territory of the six <a href=\"https:\/\/usregionalarts.org\/\"><span style=\"font-weight: 400;\">U.S. Regional Arts Organizations<\/span><\/a><span style=\"font-weight: 400;\"> (RAOs) and includes Alaska, Arizona, California, Colorado, Hawai\u2019i, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. Alongside the other six RAOs (a national collective of place-based nonprofit arts service organizations committed to strengthening America\u2019s infrastructure by increasing access to creativity for all Americans), WESTAF works across the United States to activate and operate national arts initiatives, encourage and support collaboration across regions, states, and communities, and maximize the coordination of public and private resources invested in arts programs.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Mission statement: \u201cWESTAF weaves technology, diverse thought leadership, and innovation to energize, network, and fund public sector arts agencies and communities.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Objectives of the Project<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">WESTAF has had the same logo and visual identity for many decades. Its mission statement and vision have largely remained unchanged as well. We would like to reimagine the WESTAF brand to be fresher, more modern, and to reflect how the organization has evolved \u2014 reinforcing its dynamic and diverse work across the Western states, as well as nationally with its five distinct technology products for the arts and culture field. Over the past year, the WESTAF\u2019s senior leadership team has engaged in strategic discussions to clarify our identity, including a refreshed values statement, guiding principles, and a clearer mission and vision.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Target Audience(s)<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px; line-height: 150%;\">The National Endowment for the Arts<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">State and Jurisdictional Arts Agencies<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Regional Arts Organizations<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">National arts service organizations<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">National government entities<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">State arts agencies<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Artists\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Cultural organizations\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Arts organizations (state, city, and local)<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Arts advocates\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Public and private funders: foundations, corporations, government entities<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Emerging Leaders of Color (ELC) alumni<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Current\/previous grantees<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Arts education professionals<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Community organizations\/partners<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">WESTAF Board of Trustees<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Clients of WESTAF technology products<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Members of the media: arts, creative economy, policy and advocacy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Background and Challenges<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">WESTAF has several sub-brands not only in its grant programs and convenings but also with its five technology products, each with their own distinct brand identity. There is a challenge in explaining how WESTAF\u2019s technology products connect, contribute to and sustain our advocacy, policy, and equity-based programs and services within WESTAF, as well as how best to enhance this understanding among our various audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">As WESTAF\u2019s regional and national reputation for advocacy, policy, social responsibility and inclusion continues to strengthen, it is important that our programs and services and the values of WESTAF be front and center to our technology products, a hierarchy that is not prominent or clearly articulated in our current brand. We seek to reimagine our narrative and how we tell the WESTAF story, as well as the stories of the diverse artists and communities in the West.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">We are now in the process of updating our website to a more current template that is more modern, dynamic, visual, accessible, and user-friendly. We expect to complete this work by March 31, 2022. The current WESTAF website, launched more than six years ago, was initially developed by a former staff member on a WordPress platform. WESTAF then hired a firm to complete the project, however the site was built out in a manner that makes it very onerous to manage and update. We maintain the site internally, but with many challenges. Workarounds are often necessary, with mixed results.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Project Scope<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">We are seeking a firm or agency with extensive experience in rebranding organizations; experience rebranding nonprofit and\/or arts and creative organizations is preferred. The successful agency will ideally be located in the western region of the United States and will be BIPOC- and\/or women-owned or led. The selected firm will work closely with WESTAF\u2019s Marketing and Communications Department to provide a comprehensive recommendation for rebranding the organization, including logo development, messaging, and website development. Depending on the direction the discovery process with key stakeholders takes, the rebrand may also include an organizational name change. The selected firm will be given appropriate access to WESTAF senior leadership, staff, and board members during the course of the project. It is expected that the selected firm also will seek input from WESTAF\u2019s clients and key stakeholders.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">The rebranding effort will include a redesign of WESTAF\u2019s current logo, reinforced with a tagline. It\u2019s important to note that in addition to the main WESTAF logo and identity, the organization also has separate and distinct logos for all five of its technology products, as well as some (but not all) of its grant programs, convenings\/conferences, and some of its programs, e.g., Emerging Leaders of Color (ELC). While the request within this project is only to redesign the WESTAF logo, recommendations presented to rebrand WESTAF will need to consider these additional elements within the hierarchy of the WESTAF organization.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">At the conclusion of the project, the selected firm will provide WESTAF with a finalized nomenclature, logo and tagline, an executable brand package including detailed treatment of marketing materials (with graphic elements, fonts and color palettes), and a standards manual that will provide guidance to staff in seamlessly executing the new brand.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">The rebrand will also include the design and development of a new organizational website. Site content from the currently-in-development interim WESTAF website will need to be migrated over to a new, user-friendly, sleek and modern template that integrates photos, visual content, and text while preserving the basic sitemap of the existing site. Our priorities for the new site design include migrating to a modern template that supports visual storytelling, ensuring that the website is accessible, streamlined, and innovative, updating the homepage to be more dynamic and to better highlight key activities and information.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">At least one member of WESTAF\u2019s technology team will be available for assistance with back-end development, wordpress configuration, and other administrative tasks such as security, SEO, and hosting. The new WESTAF site must be compatible with all major browsers (Chrome, Firefox, Safari and Edge) and responsive to mobile and desktop devices. Additionally, the new site must follow all ADA accessibility guidelines, reaching WCAG-AA ADA compliance.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Estimated Project Duration<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">It is anticipated that the rebranding project will take approximately 8-10 months from contract signing to complete.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Selection Process\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Selection of a final partner for the project will be determined by the MarComm Department as well as an internal selection committee that will evaluate which firm is best qualified to complete the project based on the information requested in the RFP. The selection committee reserves the right to determine the number of finalists, but it is expected that up to three firms will be selected for further consideration.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Schedule for Selection Process\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Issuance of RFP: Week of January 10, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Responses Due: January 25, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Finalists Notified by Email: Week of January 31, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Finalist Interviews: Week of February 7, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Award of Contract: Week of February 14, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Anticipated Commencement of Project: March 1, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Anticipated Completion of Project: December 30, 2022<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\"><b>Submittal Requirements\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Proposals must be submitted in a .pdf format via email to Leah Horn at: <a href=\"mailto:Leah.Horn@westaf.org\"><span style=\"font-weight: 400;\">Leah.Horn@westaf.org<\/span><\/a><span style=\"font-weight: 400;\"> and must include the following:\u00a0<\/span><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Firm profile, length of time in business, and a description of the firm\u2019s core competencies.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Description of the firm\u2019s design philosophy and methodology.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Portfolio of similar work completed for previous clients including a comprehensive package illustrating rebranding through tagline development and design elements and colors carried through a variety of promotional pieces.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Description of the firm\u2019s availability to begin the project in accordance with the schedule (see below). Provide a proposed timeline for implementation and delivery.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">List of service fees for the completion of the elements as requested, with the total estimated cost to complete the project, and hourly fees (with number of hours estimated) or flat rates to complete the following:\u00a0<\/span>\n<ol>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Tagline<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Integrated imagery and complimentary design elements\/font\/color schemes\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Standards manual for carrying out the brand across the organization in a seamless and consistent manner\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Biographies for key individual(s) assigned to the project including tenure with the firm. <\/span><span style=\"font-weight: 400;\">Please note that if your firm is selected as a finalist, you will be asked to bring to the interview only those key individuals who will be working on the account.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Three references including the type of work done for each and the date of completion. Please include company name, address, phone number and contact name.\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">A summary explaining why your firm is most qualified.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 16px; color: #333333;\">Responses to this RFP are due by <\/span><b>January 25, 2022 at 5 p.m. (MT)<\/b><span style=\"font-weight: 400;\">. Upon review, vendors may be asked to meet with WESTAF staff working on this project. Notification of the winning bid will be made no later than February 14, 2022.<\/span><\/p>\n<p><span style=\"font-size: 16px; color: #333333;\">Proposals should contain the following sections:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Executive Summary<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Corporate information<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Qualifications, including a list of the last 5 completed web projects with finish dates, URLs, and contact information<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">A description of your development process<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Project stages<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Testing<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Proposed team and qualifications<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Proposed schedule<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Cost estimates broken down by project component, as well as your regular billable rate<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Cost estimate for migrating site from current host<\/span><\/li>\n<li><span style=\"font-size: 16px; line-height: 150%;\">Terms and conditions<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; 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