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Rebrand Project RFP - Creative West

ʻO WESTAF kēia manawa ʻo Creative West.  E heluhelu i nā mea a pau.

Nā Kiʻi ʻAoʻao Nūhou i hoʻololi ʻia no ka mea i hōʻike ʻia (5)
Hoʻi i nā Nūhou āpau

 

Rebrand Project RFP

Ianuali 11, 2022

ʻO kēia RFP no kahi hōʻailona piha o Western States Arts Federation (WESTAF), kahi hui ʻoihana kūloko a me ka mea hoʻomohala ʻike i nā ʻenehana ʻenehana no nā ʻoihana noʻeau. Ke ʻimi nei mākou i kahi paʻa a i ʻole ʻoihana me ka ʻike i ka hoʻokele ʻana i nā pūnaewele WordPress a me kāna hana e kūlike me nā waiwai o ka hui:

Ka ʻokoʻa, ka kaulike, ka hoʻokomo ʻana, a me ka hiki ke komo
ʻO ka hana hou, ka launa pū ʻana, a me ka hāʻawi ʻana i ka ʻike
ʻO nā mea pena kiʻi, ka hoʻokumu, a me ke ola hoʻomohala 
ʻO ke kākoʻo no ka hana noʻeau ma nā pae kūloko, mokuʻāina, a me ke aupuni

Paena pūnaewele o kēia manawa: www.westaf.org
Puke kālā no ka hōʻailona hou ʻana: $80,000-$100,000 
Ka lā hoʻomaka no ka hōʻailona hou: Ianuali 2, 2023

Kahua Hui

ʻO WESTAF (Western States Arts Federation) he hui lawelawe hana noʻeau kūʻokoʻa ʻole i hoʻolaʻa ʻia no ka hoʻoikaika ʻana i ka ʻoihana kālā, hoʻonohonoho, a me nā kulekele o ka hana noʻeau ma ke Komohana. Kōkua ʻo WESTAF i nā ʻoihana noʻeau mokuʻāina, nā hui ʻoihana, a me nā mea pena kiʻi i kā lākou ʻimi e lawelawe i nā lehulehu lehulehu, hoʻonui i ke ola o nā kaiāulu kūloko, a hāʻawi i ke komo i ka hoʻonaʻauao noʻeau a me ka noʻeau no nā mea āpau. Ma o ka hoʻolālā ʻana, ka hoʻolaha, ka noiʻi ʻana, ka ʻenehana, a me ka hāʻawi ʻana i ka hāʻawi kālā, paipai ʻo WESTAF i ka holomua ʻana a me ka mālama ʻana i nā hana noʻeau ma ka ʻāina a ma o ka ʻoihana ʻāina o nā mea kūʻai aku a me nā kuʻikahi.

ʻIke ʻia i ka makahiki 1974, aia ʻo WESTAF ma Denver, Colorado a alakaʻi ʻia e kahi papa kahu mālama 22-lālā i haku ʻia e nā alakaʻi noʻeau ma ke Komohana. Mālama ʻo WESTAF i ka ʻāina nui loa o nā US Regional Arts Organizations (RAO) a me Alaska, Arizona, Kaleponi, Colorado, Hawaiʻi, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, a me Wyoming. Me nā ʻeono RAO ʻē aʻe (kahi hui ʻāina o nā hui lawelawe hana noʻeau i hoʻokumu ʻia i kahi i hoʻoikaika ʻia i ka hoʻoikaika ʻana i ka ʻoihana ʻAmelika ma o ka hoʻonui ʻana i ka ʻike noʻonoʻo no nā ʻAmelika āpau), hana ʻo WESTAF ma waena o ʻAmelika Hui Pū ʻIa e hoʻāla a hoʻokō i nā hana noʻeau aupuni, paipai a kākoʻo i ka hui pū ʻana. ma nā ʻāpana, mokuʻāina, a me nā kaiāulu, a e hoʻonui i ka hoʻonohonoho ʻana o nā kumuwaiwai ākea a me nā waiwai pilikino i hoʻokomo ʻia i nā papahana noʻeau. 

ʻŌlelo Misiona: "Ua ulana ʻo WESTAF i ka ʻenehana, nā alakaʻi noʻonoʻo like ʻole, a me nā mea hou e hoʻoikaika, pūnaewele, a me ke kālā i nā ʻoihana noʻeau a me nā kaiāulu."

Nā Pahuhopu o ka Papahana

Ua loaʻa iā WESTAF ka hōʻailona like a me ka ʻike maka no nā makahiki he nui. ʻAʻole i loli ka nui o kāna ʻōlelo misionari a me kāna ʻike. Makemake mākou e noʻonoʻo hou i ka brand WESTAF i mea hou, hou aʻe, a no ka noʻonoʻo ʻana i ka ulu ʻana o ka hui - hoʻoikaika i kāna hana ikaika a ʻano like ʻole ma nā mokuʻāina Komohana, a me ka ʻāina me kāna mau huahana ʻenehana ʻokoʻa ʻelima no ka noʻeau a me ka moʻomeheu. kahua. I ka makahiki i hala iho nei, ua komo ka hui alakaʻi kiʻekiʻe o WESTAF i nā kūkākūkā hoʻolālā e wehewehe i ko mākou ʻike, me kahi ʻōlelo waiwai hou, nā kumu alakaʻi, a me kahi misionari a me ka ʻike.

(mau) mea hoʻolohe manaʻo

ʻO ka National Endowment for the Arts
Nā ʻOihana Hoʻonaʻauao Mokuʻāina a me nā Mana Hoʻokohu
Nā Hui Noi ʻĀpana
Nā hui lawelawe noʻeau aupuni
Nā hui aupuni aupuni
Nā ʻoihana noʻeau mokuʻāina
Nā mea pena kiʻi 
Nā hui moʻomeheu 
Nā hui noʻeau (mokuʻāina, kūlanakauhale, a me ka ʻāina)
Nā mea kākoʻo noʻeau 
Nā kālā aupuni a pilikino: nā kumu, nā hui, nā hui aupuni
ʻO nā poʻe alakaʻi o ke kala (ELC) alumni
Nā mea hāʻawi i kēia manawa/mua
ʻOihana hoʻonaʻauao noʻeau
Nā hui kaiaulu / hoa
WESTAF Papa Kahu
Nā mea kūʻai aku o nā huahana ʻenehana WESTAF
Nā lālā o ka pāpaho: noʻeau, hoʻokele waiwai, kulekele a me ke kākoʻo

Ka hope a me nā pilikia

Loaʻa i ka WESTAF kekahi mau sub-brands ʻaʻole wale i kāna mau papahana hāʻawi a me nā hui ʻana akā me kāna mau huahana ʻenehana ʻelima, kēlā me kēia me ko lākou ʻano inoa ponoʻī. Aia kekahi paʻakikī i ka wehewehe ʻana i ke ʻano o ka hoʻopili ʻana o nā huahana ʻenehana a WESTAF, kōkua a hoʻomau i kā mākou kākoʻo, kulekele, a me nā papahana a me nā lawelawe e pili ana i ke kaulike i loko o WESTAF, a me ka maikaʻi e hoʻonui ai i kēia ʻike ma waena o kā mākou poʻe lehulehu. 

Ke hoʻomau nei ka hoʻoikaika ʻana o ka inoa kūloko a me ke aupuni o WESTAF no ke kākoʻo, nā kulekele, nā kuleana pilikanaka a me ka hoʻopili ʻana, he mea nui e lilo kā mākou papahana a me nā lawelawe a me nā waiwai o WESTAF i mua a i waena o kā mākou huahana ʻenehana, kahi hierarchy i ʻike ʻole ʻia a i wehewehe ʻole ʻia. i kā mākou hōʻailona o kēia manawa. Ke ʻimi nei mākou e noʻonoʻo hou i kā mākou moʻolelo a pehea mākou e haʻi ai i ka moʻolelo WESTAF, a me nā moʻolelo o nā mea pena a me nā kaiāulu like ʻole ma ke Komohana.

Ke hana nei mākou i kēia manawa i ka hoʻonui ʻana i kā mākou pūnaewele i kahi hoʻohālike hou aʻe i ʻoi aku ka hou, ʻoi aku ka ikaika, ʻike maka, hiki ke loaʻa, a me ka mea hoʻohana. Manaʻo mākou e hoʻopau i kēia hana ma ka lā Malaki 31, 2022. ʻO ka pūnaewele WESTAF o kēia manawa, i hoʻokuʻu ʻia ma mua o ʻeono makahiki i hala aku nei, ua hoʻokumu mua ʻia e kahi limahana mua ma kahi kahua WordPress. Ua hoʻolimalima ʻo WESTAF i kahi paʻa no ka hoʻopau ʻana i ka papahana, akā naʻe ua kūkulu ʻia ka pūnaewele ma ke ʻano he mea paʻakikī loa ka hoʻokele a me ka hoʻonui. Mālama mākou i ka pūnaewele i loko, akā me nā pilikia he nui. Pono pinepine ka hoʻoponopono ʻana, me nā hopena like ʻole.

Pāhana Papahana

Ke ʻimi nei mākou i kahi paʻa a ʻoihana paha me ka ʻike nui i nā hui rebranding; ʻoi aku ka maikaʻi o ka ʻike ʻana i ka rebranding nonprofit a/a i ʻole nā hui hana noʻeau. E kū pono ana ka hui kūleʻa ma ka ʻāpana komohana o ʻAmelika Hui Pū ʻIa a ʻo BIPOC- a / a i ʻole nā wahine a alakaʻi ʻia. E hana pū ana ka hui i koho ʻia me ka WESTAF's Marketing and Communications Department e hāʻawi i kahi ʻōlelo aʻoaʻo piha no ka hoʻopaʻa inoa hou ʻana i ka hui, me ka hoʻomohala ʻana i ka logo, ka memo, a me ka hoʻomohala pūnaewele. Ma muli o ke kuhikuhi o ke kaʻina hana ʻike me nā mea kuleana koʻikoʻi, hiki i ka rebrand ke komo pū i kahi hoʻololi inoa hui. E hāʻawi ʻia ka ʻoihana i koho ʻia i ke ala kūpono i nā alakaʻi kiʻekiʻe o WESTAF, nā limahana, a me nā lālā o ka papa i ka wā o ka papahana. Manaʻo ʻia e ʻimi pū ka ʻoihana i koho ʻia i ka manaʻo mai nā mea kūʻai aku a me nā mea kuleana nui o WESTAF.

E hoʻokomo ʻia ka hoʻoikaika hou ʻana i ka hōʻailona o WESTAF i kēia manawa, i hoʻoikaika ʻia me kahi tagline. He mea nui e hoʻomaopopo i ka hoʻohui ʻana i ka hōʻailona WESTAF nui a me ka ʻike, loaʻa i ka hui nā hōʻailona kaʻawale a ʻokoʻa hoʻi no nā ʻelima o kāna huahana ʻenehana, a me kekahi (akā ʻaʻole ʻo nā mea āpau) o kāna mau papahana hāʻawi, nā hālāwai/conferences, a kekahi o kāna mau papahana, e laʻa, Emerging Leaders of Color (ELC). ʻOiai ʻo ka noi i loko o kēia papahana e hoʻolālā hou i ka logo WESTAF, pono e noʻonoʻo nā ʻōlelo aʻoaʻo i hōʻike ʻia e hōʻailona hou i WESTAF i kēia mau mea hou i loko o ka hierarchy o ka hui WESTAF.

I ka pau ʻana o ka papahana, e hāʻawi ka hui i koho ʻia iā WESTAF me kahi nomenclature, logo a me ka tagline i hoʻopau ʻia, kahi pūʻolo hōʻailona hiki ke hoʻokō me ka mālama kikoʻī ʻana i nā mea kūʻai aku (me nā mea kiʻi kiʻi, nā font a me nā palette kala), a me kahi manual standard e hāʻawi ai. alakaʻi i nā limahana i ka hoʻokō pono ʻana i ka brand hou.

E komo pū ka rebrand i ka hoʻolālā a me ka hoʻomohala ʻana i kahi pūnaewele hoʻonohonoho hou. Pono e hoʻoneʻe ʻia nā maʻiʻo o ka paena mai ka pūnaewele WESTAF interim i kēia manawa i kahi laʻana hou, ʻoluʻolu, ʻoluʻolu a hou hoʻi e hoʻohui i nā kiʻi, ʻike ʻike, a me nā kikokikona me ka mālama ʻana i ka palapala ʻāina kumu o ka pūnaewele e kū nei. ʻO kā mākou mau mea nui no ka hoʻolālā pūnaewele hou, ʻo ia ka neʻe ʻana i kahi mamana hou e kākoʻo ana i ka haʻi moʻolelo ʻike, e hōʻoia ana i hiki ke ʻike ʻia ka pūnaewele, streamline, a me nā mea hou, ka hoʻonui ʻana i ka ʻaoʻao home i ʻoi aku ka ikaika a me ka hōʻike maikaʻi ʻana i nā hana koʻikoʻi a me ka ʻike.

E loaʻa ana hoʻokahi lālā o ka hui ʻenehana o WESTAF no ke kōkua me ka hoʻomohala ʻana i hope, hoʻonohonoho wordpress, a me nā hana hoʻokele ʻē aʻe e like me ka palekana, SEO, a me ka hoʻokipa. Pono ka pūnaewele WESTAF hou me nā polokalamu kele pūnaewele nui (Chrome, Firefox, Safari a me Edge) a pane i nā polokalamu kelepona a me ka papapihi. Eia hou, pono ka paena hou e hahai i nā alakaʻi a pau e hiki ai ke komo i ka ADA, a hiki i ka hoʻokō WCAG-AA ADA.

Manaʻo ʻia ka lōʻihi o ka papahana

Manaʻo ʻia ʻo ka hana hou ʻana ma kahi o 8-10 mau mahina mai ke kau inoa ʻana a hiki i ka hoʻopau ʻana.

Kaʻina koho 

E hoʻoholo ʻia ke koho ʻana o kahi hoa hope no ka papahana e ka MarComm Department a me kahi kōmike koho kūloko e loiloi i ka ʻoihana i kūpono loa e hoʻopau i ka papahana ma muli o ka ʻike i noi ʻia ma ka RFP. Aia i ke kōmike koho ke kuleana e hoʻoholo i ka helu o nā mea hope, akā ua manaʻo ʻia e koho ʻia a hiki i ʻekolu mau ʻoihana no ka noʻonoʻo hou ʻana.  

Ka Papa Hana no ke Koho 

Hoʻopuka ʻia o RFP: He pule o Ianuali 10, 2022

Pono nā pane: Ianuali 25, 2022

Hoʻomaopopo ʻia nā mea hope ma ka leka uila: He pule o Ianuali 31, 2022

Nīnauele hope: He pule o Pepeluali 7, 2022

Ka makana o ka ʻaelike: He pule o Pepeluali 14, 2022

Manaʻo ʻia ka hoʻomaka ʻana o ka papahana: Malaki 1, 2022

Manaʻo ʻia ka pau ʻana o ka papahana: Dekemaba 30, 2022

Nā Koina Hoʻouna 

Pono e waiho ʻia nā manaʻo ma kahi ʻano .pdf ma o ka leka uila iā Leah Horn ma: Leah.Horn@westaf.org a pono e hoʻokomo i kēia mau mea: 

ʻO ka moʻolelo paʻa, ka lōʻihi o ka manawa ma ka ʻoihana, a me ka wehewehe ʻana i nā mākaukau koʻikoʻi o ka ʻoihana. 
ʻO ka wehewehe ʻana i ka manaʻo hoʻolālā a me ke ʻano o ka ʻoihana. 
Hoʻopau ʻia ka waihona o nā hana like no nā mea kūʻai aku ma mua me kahi pūʻolo piha e hōʻike ana i ka rebranding ma o ka hoʻomohala ʻana i ka tagline a me nā mea hoʻolālā a me nā kala i lawe ʻia ma o nā ʻāpana hoʻolaha like ʻole. 
ʻO ka wehewehe ʻana i ka loaʻa ʻana o ka ʻoihana e hoʻomaka i ka papahana e like me ka papa kuhikuhi (e ʻike i lalo). Hāʻawi i kahi manawa i manaʻo ʻia no ka hoʻokō ʻana a me ka lawe ʻana. 
Ka papa inoa o nā uku lawelawe no ka hoʻopau ʻana i nā mea e like me ke noi ʻana, me ka huina o nā kumukūʻai i manaʻo ʻia e hoʻopau i ka papahana, a me nā uku o ka hola (me ka helu o nā hola i manaʻo ʻia) a i ʻole nā uku paʻa e hoʻopau i kēia: 

Lepe inoa
Nā kiʻi kiʻi i hoʻohui ʻia a me nā mea hoʻolālā hoʻohiwahiwa/ka huaʻōlelo/kala kala 
Nā palapala kuhikuhi no ka hoʻokō ʻana i ka hōʻailona ma waena o ka hui ma ke ʻano maʻamau a kūlike 

Nā moʻolelo no nā mea nui i hāʻawi ʻia i ka papahana me ka noho ʻana me ka paʻa. E ʻoluʻolu, inā koho ʻia kāu hui ma ke ʻano he hope, e noi ʻia ʻoe e lawe mai i ka hālāwai ninaninau wale nō i nā poʻe koʻikoʻi e hana ana ma ka moʻokāki. 
ʻEkolu mau kuhikuhi me ke ʻano o ka hana i hana ʻia no kēlā me kēia a me ka lā i pau ai. E ʻoluʻolu e hoʻokomo i ka inoa ʻoihana, helu wahi, helu kelepona a me ka inoa hoʻopili. 
He hōʻuluʻulu e wehewehe ana i ke kumu i kūpono loa ai kāu ʻoihana. 

Loaʻa nā pane i kēia RFP ma Ianuali 25, 2022 ma 5 pm (MT). Ma ka loiloi ʻana, hiki ke noi ʻia nā mea kūʻai aku e hui me nā limahana WESTAF e hana ana ma kēia papahana. E hana ʻia ka hoʻolaha ʻana o ke koho lanakila ma mua o Pepeluali 14, 2022.

Pono nā ʻāpana i nā manaʻo:

Hōʻuluʻulu Manaʻo
ʻIke ʻoihana
Nā hōʻoia, me ka papa inoa o nā papahana pūnaewele 5 hope loa me nā lā pau, URL, a me ka ʻike pili
He wehewehe no kāu kaʻina hana hoʻomohala
Nā pae papahana
Ke hoao ana
ʻO ka hui i manaʻo ʻia a me nā ʻike
Hoʻolālā ʻia
Hoʻokaʻawale ʻia nā koho kumukūʻai e ka ʻāpana o ka papahana, a me kāu uku uku maʻamau
Manaʻo kumukūʻai no ka neʻe ʻana i ka pūnaewele mai ka mea hoʻokipa o kēia manawa
Nā ʻōlelo a me nā kūlana

E kau inoa i kā mākou leka uila:

Nā lawelawe pūnaewele i hoʻohana ʻia e

Creative Komohana

CaFELogo150x80x2Artboard-1@2x

He ʻōnaehana hoʻouna palapala noi pūnaewele ʻo CaFÉ e hoʻoikaika ana e hoʻolako i nā manawa hana no nā mea āpau ma o ka hāʻawi ʻana i nā hui noʻeau i kahi kahua hoʻouna kūpono a me nā mea hana kiʻi i kahi ala maʻalahi e noi ai.

cropped-GOSmart-Logo-teal-original-2-e1719505570844

ʻO GO Smart kahi polokalamu hoʻokele hāʻawi kūpono e hāʻawi ana i nā palapala noi mua a ma hope o ka noi, ka loiloi panel, a me ka hōʻike ʻikepili no nā mea hāʻawi.

PAA-2023-kiʻekiʻe

ʻO ka Public Art Archive (PAA) he waihona manuahi, hiki ke huli, a e ulu mau ana i ka ʻikepili pūnaewele o nā hana noʻeau lehulehu i hoʻopau ʻia ma ka US a ma waho, me kahi hui o nā kumuwaiwai a me nā mea hana i kūkulu ʻia no ka mālama ʻana i nā hōʻiliʻili kiʻi lehulehu.

ZAPP_rgb 2

Hāʻawi ʻo ZAPP i nā luna hoʻomalu noʻeau a me nā ʻahaʻaina me kahi hui o nā mea hana e hōʻiliʻili ai i nā noi kikohoʻe a me nā jury, mālama i nā uku hale hale, a kamaʻilio pū me nā mea noi āpau i loko o kahi kahua kikohoʻe maʻalahi. Hiki i nā mea pena ke hoʻohana i nā haneli o nā hōʻikeʻike ma ka ʻāina ma o kahi pūnaewele kikowaena.