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De la NASCAR au Cirque du Soleil : leçons sur le développement du public - Creative West

WESTAF est désormais Creative West.  Lire tout de qui le concerne.

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    FR EN ES ZH JA KO VI DE RU AR HAW FIL SM
2001

De la NASCAR au Cirque du Soleil : leçons sur le développement du public

Les auteurs de ce document de recherche sponsorisé par WESTAF examinent les tendances et les principes du marketing dans le domaine du divertissement et de la performance.